The Colorado Rapids have announced several changes and additions to the matchday experience at DICK’S Sporting Goods Park for the 2026 season. The updates include new food options, expanded club traditions, improvements in transportation and parking, as well as special activities for families and children.
A notable addition is the Burgundy Bites Value Menu, which features stadium staples such as hot dogs, popcorn, pretzels, nachos with cheese, ice cream pops, French fries, bottled soda, and water—all priced at $5. Several local food partners are joining or returning this year, including Taco Bron at Stand 1 on the Northeast Corner, Big Belly Brothers BBQ at Stand 2 on the Midfield East, Maria Empanada at Stand 4 on the Southeast Corner, Infinitus Pie at Stand 5 at Corner Kick, 30Forth Kitchen at Stand 7 on the Midfield West, GB Fish & Chips at Dale’s Bar on the South Endline, and Jake Baby D’s near Gate F.
To celebrate its 30th anniversary in Major League Soccer (MLS), the club has installed a new trophy case near Gate G. This display includes items such as the 2010 MLS Cup and historic jerseys. A mural honoring former players Pablo Mastroeni and Marcelo Balboa is featured outside Gate F in Legends Corner. In partnership with Glory Studio, a commemorative book called “Glory Book” has been created to highlight three decades of Rapids history; it will be available for purchase in the team store.
The South Bank area now includes a new mural behind the Supporters’ Section and a dedicated trophy case for supporter group Centennial 38’s Man of the Match Oar and Rocky Mountain Cup trophies. Additionally, 2,500 flags will be placed throughout sections along the South Bank to enhance atmosphere during matches.
The Altitude Authentics Team Store has been updated to offer merchandise like the ‘Colorful Colorado’ kit and items from collaborations such as Rapids x Topo Designs Capsule collection. The Glory Book can also be purchased here.
Parking remains free for all fans attending matches. The Rideshare Lot returns next to Lot H on E 60th Ave for those using rideshare services. For fans arriving by bike or other non-car means of transport, there is a “Park Everything Lot” outside Gate B where vehicles like strollers or scooters can be stored securely during games.
Valet parking is available exclusively to American Family Summit Club members and annual suite leasers using digital tickets only this season.
Tailgating continues to be encouraged across all stadium lots with guidelines outlined in the Fan Guide. The Centennial 38 Pregame Tailgate takes place on the south side of the stadium before each home match featuring food and live music.
Returning favorite concessions include Freddy’s Frozen Custard & Steakburgers and Dippin’ Dots. Lariat Lodge Brewing Company remains a craft beer sponsor while Oskar Blues offers an exclusive Dale’s x Rapids Beer Crowler sold only in-stadium for $15. Other beverage partners include Pepsi—now in its second year—and Chillco Drinks providing frozen cocktails or hot chocolate depending on weather conditions.
Several supporter traditions are set to continue: after every home game John Denver’s “Rocky Mountain High” will play over speakers while players thank fans around the field; custom tifo banners created by Centennial 38 artists will appear before select matches; pyrotechnics will accompany pregame festivities; scarves will be raised during player processions; corner kicks feature coordinated clapping from fans; pyro effects mark key moments from Centennial 38’s section; finally each match sees presentation of a custom-painted Man of the Match Oar.
For younger fans ages three through twelve years old interested in engaging further with soccer culture there is again a Little Rapids Kids’ Club membership option that includes event access plus tickets to Rapids games.
A new Homegrown Memberships program offers families with children playing soccer through Colorado Soccer Association clubs discounted season ticket packages—including seats for major matches such as those against Inter Miami at Empower Field—as well as member discounts. The Rapids Birthday Club continues into next year offering two complimentary tickets during a fan’s birthday month.
“Whether you’re scooting, shredding or floating to DICK’S Sporting Goods Park,” said a statement from club representatives regarding their continued commitment to making transportation accessible for all attendees.
